We are looking for an energetic marketing lead who will be working on various growth and marketing initiatives for the firm. The marketing lead will focus mainly on influencer marketing initiatives and brand partnerships and will report directly to the CEO.
The marketing lead will be responsible for securing opportunities with social media influencers and brand partners, driving campaigns from planning to execution while monitoring results, ROI and iterating. The role requires excellent interpersonal skills, a growth hacking mindset, and business development capabilities. Working in a start up means that you should be proactive, passionate, excel in fast paced environments, analytical and be self motivated.
Major Focus: Digital/social media Influencer marketing
– Plan & manage campaigns for digital influencer marketing
– Analyze results and iterate on campaigns
– Research and identify Influencers based on Mejuri’s brand criteria
– Reach out to influencers/managers to negotiate, and finalize deals with influencers
– Grow the influencer marketing channel
– Use CRM to manage data
Other focus areas: Brand Partnerships
– Create and manage collaborations with other brands
– Reach out and secure partnerships
– Manage the execution of the campaigns
Characteristics of a perfect candidate
– Organized and efficient
– Entrepreneurial and passionate about working in a startup
– Can work independently
– Growth hacking mindset
– Experimental and data driven
– Relationship focused with excellent communication skills
– Positive attitude and persistent
– Team player
– Proactive and thought leader
– Minimum of 1 year of experience
– Digital marketing and/or e-commerce experience is a major plus
– Resides in Toronto
Toronto · Full Time
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