Citron is based in Dubai and it offers an innovative range of products ranging from beautifully printed lunchboxes, food jars, snack boxes, lunch bags, bamboo plates within the baby feeding category, water bottles, and food cutters that make mums’ and kids’ lives easier. Founded by a mother that had a fussy eater, who came up with a product to deal with the situation, since its launch in 2017 with 1 product, Citron has gone on to dominate the lunchbox and back to school market of the GCC, selling over 60,000 products, winning a number of awards and proving quite the force to be reckoned with as it looks set to launch and go on to international success. All products are BPA-free, leakproof, and dishwasher safe. Citron products are available across the GCC including major chains such as Spinneys, Waitrose, Borders, HomeSmiths, BumbleBee, Magrudys, Babyshop, Lifestyle, and ToysRus, as well as online at all major e-commerce sites such as Amazon, Noon, Mumzworld, BabyStore, and Firstcry.