Reward. Engage.

Merit Incentives provides gift, reward and engagement strategies using innovative technologies in the MENA region including gift cards, e-cards, merchandise, employee/customer rewards and online white label gift registry solutions with 4,000+ retailers and service providers across 100 countries.

Our technologies are focused on increasing customer engagement and employee motivation via a cloud-based SaaS platform, applications and software. Merit Incentives was launched to service B2B clients while its parent company, MyList, was founded in 2012 as the region’s first B2C online gift service and registry.


Julie Leblan

Founder & CEO